Scopely appoints CAA Brand Management as licensing agency for Stumble Guys

CAA Brand Management has been named the official licensing agency for Scopely’s party battle royale game, Stumble Guys.

Under the agreement, CAA Brand Management will manage the Stumble Guys consumer products licensing and brand extension program in the US, UK, Europe, the Middle East, and beyond. CAA will focus on key categories, including apparel and accessories, back-to-school items, toys, housewares, and more.

“Stumble Guys has evolved into a global gaming sensation, with more than 50 million players each month and nearly 700 million downloads,” said Noah Gelbart, President of CAA Brand Management.

“The game has continued to grow beyond mobile and PC to all major consoles, including Xbox, PlayStation, and Nintendo Switch, further increasing its popularity. We see significant potential to expand the game’s reach by extending the brand into the consumer products industry, aiming to create innovative partnerships across diverse product categories that appeal to both casual players and dedicated gamers alike.”

Jake Bales, SVP and General Manager for Stumble Guys, added: “It’s been a landmark year for Stumble Guys, both on and off the screen. Following our successful expansion to all consoles and the global launch of our toy line, we’re bringing Stumble Guys beyond the screen and into the everyday lives of our players through this partnership with CAA Brand Management.

“With hundreds of millions of players around the world, the Stumble Guys brand continues to grow as we create even more ways for our community to enjoy Stumble Guys wherever they are.”