Seed Pantry partners with Penguin Ventures for Peter Rabbit seed kits

Penguin Ventures has partnered with Seed Pantry for The World of Peter Rabbit seed kits.

The range will launch during National Children’s Gardening Week, from May 25th to June 2nd. As The World of Peter Rabbit is the official partner of National Children’s Gardening Week, Penguin Random House Children’s and Seed Pantry will be giving away 500 free ‘Peter Rabbit Veg Patch Grow Kits’ to celebrate the new launch.

“Seed Pantry are a brilliant new addition to the Peter Rabbit licensing programme and really demonstrates how together we are bringing such a relevant and authentic product to market for both parties as part of our Grow with Peter Rabbit campaign,” said David Sprei, Commercial Director at Penguin Ventures.

“Our partnership with National Children’s Gardening Week brings Peter to new retail destinations around the UK and offers us a meaningful way to reach family audiences. We couldn’t be happier to welcome Seed Pantry onboard ahead of this fun family moment for Peter Rabbit this Spring.”

Neil Whitehead, Founder of Seed Pantry added: “The Seed Pantry team are so proud to partner with The World of Peter Rabbit to bring our growing kits to families in time for National Children’s Gardening Week.

“The trend for gardening and growing your own food and flowers is increasingly popular and our new Peter Rabbit collection makes a great addition to our evolving range of outdoor activity products for all ages. Gardening is a fun and rewarding activity and it’s so important to get children involved from a young age to understand where food comes from, and to enjoy the many health and welling benefits that nature-based activities provide.”