Sesame Workshop opens first Sesame Street educational play centre in South Korea

Sesame Workshop has teamed with AVECS Creative Group to open its first ever Sesame Street educational play centre.

Based at LOTTE Department Store Dongtan in South Korea’s Gyeonggi Province, Sesame Street Learn & Play boasts skills classes, interactive play experiences and Sesame Street character interactions, as well as merchandising opportunities.

“We are thrilled to be launching Sesame Workshop’s first Educational Play Centre in South Korea, where Sesame Street has been a beloved and recognised brand for many years,” said Will DePippo, Senior Director of Asia Pacific at Sesame Workshop.

“We know that playful learning boosts academic skills, as well as physical and social-emotional development. Combining our 50 plus years of producing world-renowned educational content and themed attractions with AVECS’ industry-leading expertise in building best-in-class experiential offerings locally, we are expanding our efforts to help South Korean children become creative and engaged learners for life.”

Park Hong-bin, CEO of AVECS Creative Group, added: “Sesame Street Learn & Play Center is a unique multi-educational play facility for children of all ages – offering fun-filled activities, recreation and play in an environment based on the philosophy of the household education brand that all Koreans love and trust – Sesame Street.”

This is the first of five educational play centres that Sesame Workshop and AVECS Creative Group will launch across Korea over the next five years.

“South Korea is the first location for what we plan to be a multi-market approach for Sesame Street educational play centres,” said Jen Ahearn, Vice President, Strategic Partnerships, Sesame Workshop.

“We will work with regional partners to customise our proprietary curriculum to adapt to local cultural needs and provide interactive, playful, and learning experiences that encourage children to connect and engage in their world.”