Six Star Pro Nutrition launches Frosted Flakes and Froot Loops protein powders

Six Star Pro Nutrition has teamed up with Kellogg’s to launch Frosted Flakes and Froot Loops flavoured protein powders.

The deal was brokered by Beanstalk, Kellogg’s global exclusive licensing agency for food and beverage.

“We are pumped to bring Frosted Flakes and Froot Loops flavoured SIX STAR protein powders into consumers’ shakers,” said Delmarys Garcia, Director, Brand Management at Beanstalk.

“This epic collaboration is timely as people continue to seek added protein without sacrificing taste. We’re proud of the teamwork involved in bringing these flavourful products to life and we can’t wait to share them with the fans.”

Tim Toll, Chief Executive Officer at Iovate Health Sciences International Inc., the makers of SIX STAR branded products, added: “The consumer drives us at Iovate, so we’re always eager to create memorable experiences while showcasing the innovation our company is known for.

“This synergistic partnership with Kellogg’s will allow us to continue championing delicious, affordable and accessible nutrition to athletes of all ages — high school, college, even professionals, and their families. We are thrilled to bring two iconic cereal flavours into the world of sports nutrition.”

Both flavours launch across the US in August at Walmart and other leading retailers.