Skew Founder Oliver Dyer discusses Autumn Haul: The London Retail Masterclass

Oliver, thanks for joining us. Skew recently announced Autumn Haul: The London Retail Masterclass. What is that?
It’s a one-day event specifically tailored for professionals within the licensing industry. Scheduled to take place on September 21st, it provides an invaluable opportunity for attendees to examine their unique brand challenges – and gain expert insights from Skew’s trend forecast presentation.

And just for context, what’s Skew all about?
We’re an expert brand-extension agency, with over a decade’s experience in the industry. We specialise in effective brand extensions that combine strategy and creative with a results-driven approach.

Who do those brands include?
Skew works with a number of iconic brands… They include The National Trust, BBC, Paramount, Disney, Sony, Natural History Museum, Volkswagen and many more.

Brilliant. And you say The London Retail Masterclass is on September 21st – just ahead of Brand Licensing Europe. What can your guests expect from the experience? Walk us through it!
Central to the event is our commitment to addressing each attendee’s individual brand challenges. Prior to the event, participants have the chance to discuss their brand’s current focus with members of our expert team.

One to one?
One to one! This personal approach makes sure the Masterclass meets the specific needs of every participant. It lets them – and us – get the most from attending. Then, the event itself kicks off with an in-depth trend presentation at Soho Works, Dean Street, London. Our Director of Design, Sara Bignardi, is giving a comprehensive trend analysis. This looks at the latest market trends, insights, and projections. After that, attendees hit the shops, visiting London’s best retail hotspots…

Wait a minute… You’ll take us shopping?! On a tax-deductible training day?!
Well, that’s one way of looking at it! But yes, our team promises to expose participants to some of the newest, most exciting products in the city. Finally,
we all head to Soho Works in Shoreditch. There, we’ll help attendees consolidate their research, and coach them to draw actionable conclusions.

Sounds like quite an opportunity; very tailor made…
We’re doing everything we can to make sure this is a really valuable masterclass. We want guests to leave the event fully equipped to propel their brands forward by coaching them to produce real-world, practical strategies.

Perfect. So who’s it for? Who should look to go to this workshop, Oliver?
The workshop’s designed for busy licensing industry professionals! Anyone who wants to maximise their market research and strategy time. Our expert team will guide participants every step of the way. Worth saying, too, that Skew is the only brand-extension agency that comes from a strategy and forecasting background. That means this one-day workshop only focuses on quantifiable outcomes. It’s the perfect preparation for BLE.

Great stuff. Let’s wrap this up with a good, solid plug, then, Oliver. How do people register? What’s the first step?
Great value early-bird tickets are available now, with general admission going on sale on September 12th. After you sign up, we’ll ask you to provide a current brand challenge or goal that lets us tailor the masterclass to suit the needs of each and every attendee. You can find out more – and secure your spot – via the events page here.