Smiley opens pop-up stores in Thailand

Smiley has opened three new pop-up stores in Thailand, with their franchise partner Naraporn.

Following the success of Smiley’s China franchise stores, the three locations in Thailand include The Siam Center, The Emsphere and The Parade at One Bangkok. A fourth will open in December.

The new stores feature a mix of over 130 Smiley products across apparel, lifestyle, accessories and gift items.

“We’re thrilled to see our new pop-up stores launch in Thailand,” said Nicolas Loufrani, CEO of The Smiley Company.

“This is part of a bigger strategy to continue to develop our retail offering, focusing on creative, and sophisticated products, whilst bringing these to our fans across the world. Working with One Step Agency and Naraporn allows us to develop this business model in a way that we don’t have in Europe and provide local market opportunities whilst maintaining our global values and vision.”