Smiley raises funds for Choose Love with branded t-shirts, sweatshirts and tote bags

Smiley News has teamed up with the refugee charity Choose Love and a collective of global artists to launch a new campaign on the 75th year of the Universal Declaration of Human Rights.

The initiative aims to spotlight the enduring importance of human rights, while raising awareness and funds for Choose Love through Smiley’s Matchmaker for Good initiative. This program connects participants with over 25,000 charities, providing access to the Smiley IP free of charge to create branded products or collections, with all or a portion of profits directed to charity.

The Choose Love x Smiley branded merchandise, including t-shirts, sweatshirts and tote bags featured in the campaign films, will be available for purchase at smiley.com. All profits from these sales will directly support Choose Love’s mission to provide dignity, hope and assistance to refugees and displaced people around the world.

“Smiley Movement’s vision has always been to inspire positive change through Smiley News,” said Nicolas Loufrani, CEO at The Smiley Company and CEO & Executive Producer of Smiley Movement.

“In today’s world, it is essential to reflect on the continued relevance of this landmark document. I’m very proud of the work that Choose Love are doing and excited to see how we can continue to help work with more.”