Solent Group welcomes Mel Beer as Head of Licensing

Solent Group has appointed Mel Beer as Head of Licensing.

With over 25 years’ experience in licensing, brand management and retail, most recently at Penguin Ventures, Mel brings a wealth of experience in forging successful partnerships and driving brand growth.

“It is an exciting time for us at Solent as we welcome Mel to our team,” said Tracey Dobkins, CEO of Solent Group.

“Her expertise and fresh perspective will be key in expanding our licensing portfolio. Her passion for brand-building and strategic vision align perfectly with our mission to create innovative, sustainable products that resonate with consumers.”

Mel will oversee licensing strategy, partnerships and brand collaborations across Solent’s product categories, including Reusable Bags, Health & Beauty, House & Home and Food & Snacks.

Mel added: “I am super excited to join Solent Group at such a pivotal time in the company’s growth. Solent’s dedication to sustainability and innovation is truly inspiring and I look forward to working with the talented team to build upon this strong foundation.

“I’m looking to build meaningful partnerships with licensors and retailers to grow our licensed offering for consumers, whilst contributing to a more sustainable future.”

Mel can be contacted directly at: [email protected] or +44 (0)7795 682 316.