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“Our partnership with Sonos unlocks a completely new avenue for storytelling, with a brand that shares so many of our values,” said Steve Lesnard, Global VP of Marketing and Product at The North Face.
Sonos has teamed with outdoor brand The North Face to launch a new station on Sonos Radio.
The station, called Never Stop Exploring, features nine different soundscapes of composed field recordings made during the filming of some of The North Face’s most far-flung adventures.
Created by composer and multi-instrumentalist Mikael Jorgensen, the soundscapes feature original audio combined with a brand-new score to take listeners on a journey around the world.
The tracks also include narration from athletes like Alex Honnold, Hilaree Nelson, Matty Hong and Emily Harrington.
“What we’ve created with the Never Stop Exploring station on Sonos Radio is so much more than the reimagined audio itself,” said Dmitri Siegel, VP of Content at Sonos Radio.
“The creativity of Mikael Jorgensen combined with the openness of the athletes reminiscing on their experiences has allowed us to create something sonically adventurous, offering fans and outdoor enthusiasts a truly immersive listening experience.”
Steve Lesnard, Global VP of Marketing and Product at The North Face, added: “We’ve spent over 50 years enabling some of the world’s greatest athletes to not only achieve their goals, but to inspire the next generation of explorers.
“What our partnership with Sonos unlocks is a completely new avenue for storytelling, with a brand that shares so many of our values.”
Listen to Never Stop Exploring below:
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