Spin Master debuts first wave of Ms. Rachel toys

Spin Master has debuted its first collection of Ms. Rachel toys, inspired by the popular YouTube channel for babies and toddlers.

The range has been developed by Ms. Rachel – an early childhood educator by training – and a team of child development experts, in collaboration with Spin Master and Melissa & Doug.

The collection includes plush, puzzles, blocks, soft playsets, loveys and stroller toys.
“Play is so important for little ones – it’s how they learn and discover the world around them,” said Rachel Griffin-Accurso.

“I’m extremely proud of this collection of toys with Spin Master, and I can’t wait to see children and their parents and other caregivers enjoying the learning and bonding these toys will inspire.”

The collection includes a Ms. Rachel Surprise Learning Box, complete with six soft accessories to pull out of the box, as well as a touch-activated Ms. Rachel Speak & Sing Doll that plays words, phrases, and music from popular Ms. Rachel videos. The range also includes Ms. Rachel Wood Learning Blocks and Ms. Rachel Wooden Song Puzzle.

Ms. Rachel toys will be available in the US from September 29th. More toys will be introduced to the range next year.