Spin Master secures deals for Unicorn Academy across trading cards, publishing, crafts and board games

Spin Master has secured a raft of deals for Unicorn Academy, bringing the brand into categories like trading cards, board games and publishing.

Collectible trading cards are on the way from Panino next year, while German-language audio rights have been signed to Sony Music Entertainment.

In addition to Nosy Crow’s core book series, expect magazines, specialty activities and collectibles from Panini, Penguin Random House (Germany), Egmont, Redan & Lake Press in the UK, Europe and Australia.

Make It Real will be launching craft and activity extensions in North America, Australia, New Zealand, Nordics and Benelux from Spring 2025, while Ravensburger is bringing the brand to some of its most popular games in Fall 2025.

Finally, there will be kids electronics with VTech in Europe, Australia and New Zealand for Fall 2025.

“Collaborating with these top-tier licensees, we will deliver extraordinary products that encapsulate the enchanting spirit and magic of the franchise in every detail, offering Unicorn Academy fans even more ways to connect with their favourite characters and stories,” said André Lake Mayer, Spin Master’s SVP Global Strategic Partnerships & Consumer Products.