Spin Master signs as master toy partner for Skydance Animation

Spin Master has signed a deal to become Skydance Animation’s master toy licensee.

The partnership will kick off with Spin Master’s upcoming toy line for Skydance’s animated musical Spellbound.

“We are thrilled to be partnering with a company like Spin Master that is as committed to quality and attention to detail as we are,” said Luis Fernández, Head of Consumer Products at Skydance.

“As we ramp up production on our slate of animated features, we could not imagine a better partner to bring our visually stunning and epic animated worlds to life.”

Chris Beardall, Spin Master’s President of Toys and Chief Commercial Officer, added: “Spin Master strives to work with the best partners on long term-licenses and we are honoured to align with Skydance, to infuse our marquee innovation on the fantastical worlds and enchanting characters they create.

“We know that children around the world are going to fall in love with the magic of Spellbound and we can’t wait to deliver that magic to the playroom through an innovative and imaginative toy line.”