SpongeBob SquarePants heads to Toca Boca’s Toca Life World

Spin Master’s Toca Boca has teamed up with Paramount Consumer Products to bring SpongeBob SquarePants into Toca Life World.

On June 13th, a Toca Boca x SpongeBob SquarePants content partnership will be introduced to Toca Life World with the launch of the SpongeBob SquarePants Furniture Pack and Gift Event.

The SpongeBob SquarePants Furniture Pack is filled with home decoration items from SpongeBob Squarepants, Squidward, and Patrick Star for players to mix and match to create their own Bikini Bottom in Toca Life World. The pack includes 87 furniture pieces, along with a variety of decorations, wall designs and floor patterns.

In addition, a free Gift Event will run from June 13th to June 18th, bringing outfits, items and pets.

“Kids today don’t just want to consume; they want to create,” said Alexandra Svärdh, Senior Brand Manager at Toca Boca.

“Our content partnership with Paramount Consumer Products and Nickelodeon on these SpongeBob SquarePants integrations empowers kids to take control of the narrative by giving them tools to design their very own Bikini bottom, fuelled by humour and free from limitations and rules.”

Mathilda Engman, Head of Product at Toca Boca, added: “This content truly embodies the essence of both brands – giving kids a unique opportunity to blend SpongeBob’s humour with the playful world of Toca Boca.”