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“Sports Illustrated has always had the power to bring people together through compelling storytelling, and the SI Clubhouse aims to embody that spirit for years to come,” said Christian Bullock and Shaun Anderson of Canada’s Define Group.
The first ever Sports Illustrated Clubhouse experience has opened its doors.
A partnership between Define Group and Sports Illustrated, the 4,600 square foot site is located in Vancouver at The University of British Columbia, one of Canada’s largest university campuses.
Designed by Hale Collective, the SI Clubhouse features a dining room, lounge, wrap around bar, patio and private entertainment room, while the interior boasts more than 27 LED screens and 12 TVs.
“We are pleased to partner with Sports Illustrated to continue the iconic brand’s expansion in Canada through the creation of Sports Illustrated Restaurant Group,” said Christian Bullock and Shaun Anderson of Canada’s Define Group.
“We chose UBC’s Vancouver campus as home for the first Sports Illustrated Clubhouse because of its tight-knit and active community. Sports Illustrated has always had the power to bring people together through compelling storytelling, and the SI Clubhouse, located in the heart of Wesbrook Village, aims to embody that spirit for years to come. Whether it’s a cosy weekend dinner for families, or friends catching-up over a couple of pints in our bar, everyone is welcome inside SI Clubhouse.”
Michael Sherman, Senior Vice President of Media Brands at Authentic Brands Group – owner of the Sports Illustrated brand – added: “We are thrilled to expand Sports Illustrated further into the hospitality sector with our first premium restaurant concept, Sports Illustrated Clubhouse.
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