—-
To stay in the loop with the latest features, news and interviews from the creative community around licensing, sign up to our weekly newsletter here
“As we adjust to new work expectations and cultures, we believe there’s never been a more meaningful time to draw from a master who was always ahead of his time,” said Allan Smith, senior vice president, chief revenue officer of Steelcase.
Steelcase has partnered with the Frank Lloyd Wright Foundation to launch furniture, textile and wall covering collections that will ‘revisit, reinterpret and reintroduce’ Wright’s designs.
The range will also include brand new pieces that draw upon Wright’s design principles, taking inspiration from the Foundation’s archives.
“We are honoured to begin this collaboration with the Foundation as we draw upon our shared heritage to reintroduce iconic pieces and reinterpret Frank Lloyd Wright’s vision for a better environment,” said Allan Smith, senior vice president, chief revenue officer of Steelcase.
“The Foundation’s dedication to advancing his vision of the world, and of work, complements our commitment to create inspiring work environments. As we adjust to new work expectations and cultures, we believe there’s never been a more meaningful time to draw from a master who was always ahead of his time.”
Steelcase’s connection with Frank Lloyd Wright began in 1939, when the company produced the original furniture for Wright’s design of the SC Johnson Administration Building in Racine, Wisconsin.
Stuart Graff, president and CEO of the Frank Lloyd Wright Foundation, added: “The Foundation is delighted to work alongside Steelcase in carrying Wright’s legacy forward.
“While people know Wright for his work in architecture, his passion for creating equitable, inspiring work environments was visionary. We are proud to partner with an organization like Steelcase that shares these values with the Foundation, helping to inspire designers, managers, and associates through Wright’s ideas, which have only become more relevant over time.”
Steelcase’s The Frank Lloyd Wright Racine Collection will be previewed at NeoCon later this month. The range includes both a reintroduction and a reinterpretation of the desk, chair and accessories that were originally designed for the SC Johnson Administration Building.
Enter your details to receive Brands Untapped updates & news.