Story House Egmont readies Sonic the Hedgehog magazine

Story House Egmont has teamed up with SEGA Europe on a Sonic the Hedgehog magazine across UK, GSA, Nordic, and CEE regions.

The magazine will launch October, aimed at Sonic fans aged five to seven years old. It will feature interactive content across layers of varied difficulty levels in a nod to past and present Sonic games. Every issue will also come with an exclusive Sonic toy that is linked to the magazine content.

“We are delighted to be launching Sonic across our regions,” said Laura Adnitt, Publishing and Brand Management Director at Story House Egmont.

“Sonic is an evergreen brand with a broad appeal in gaming and beyond. We can see the Sonic the Hedgehog magazine being a huge hit with young fans across the world, and we are looking forward to working with SEGA Europe on the successful activation of each market.”

Gemma Daniels, Senior Licensing Manager at SEGA Europe, added: “The brand licensing team at SEGA Europe are thrilled at the continued success of the Sonic IP, and its expansion into new product categories and channels of distribution.

“The launch of the regular magazine is an exciting milestone for the brand, and we are extremely happy to be working with Story House Egmont, who bring their expertise in market-leading magazine publishing to the Sonic licensing programme.”