Surge Brands appointed as global licensing agent for Bacon Up

Surge Brands has been appointed the global licensing agent for Better N Bacon’s Bacon Up Bacon Grease.

Surge Brands will seek to extend Bacon Up’s influence into categories like snack foods, seasoning blends, sauces, marinades, outdoor cookware and grilling accessories. .

“Bacon Up’s growth has been fuelled by trending interest in healthier animal fats as well as outdoor cooking, and we’re thrilled to partner with Surge Brands to bring Bacon Up to even more consumers through strategic licensing,” said Monica Riney, CEO and Culinary Director of Better N Bacon.

“Consumers love bacon and cherish the tradition and great flavour of cooking with bacon grease, so we’re confident they’ll be excited by the endless opportunities to see the Bacon Up brand in new product categories that align with our mission of making bacon grease an everyday kitchen essential.”

Ari Freedman, Vice President of Surge Brands, added: “Bacon Up’s rich heritage and incredible momentum make it an exciting brand to expand through licensing.

“Cooking enthusiasts love experimenting with bacon grease, and this partnership allows us to bring that passion into new product categories – everything from snack foods and seasonings to cookware and lifestyle products. We’re thrilled to work with the Bacon Up team to grow the brand’s presence in kitchens and outdoor cooking spaces around the world.”