Surge Brands named global licensing agent for Crazy Aaron’s

Surge Brands has been appointed as the global licensing agent for Crazy Aaron’s.

Surge will lead the development of a worldwide licensing and retail program aimed at expanding Crazy Aaron’s presence across diverse product categories. The focus will be on bringing the company’s flagship products – Thinking Putty, Land of Dough and Slime Charmers – to new categories like arts and crafts, apparel, candy, soda, bedding and toys.

“Millennials – who make up a significant portion of Crazy Aaron’s shoppers and are parents of our core audience of kids aged six to 13 – are a key focus for our initial licensing strategy,” said Ari Freedman, Vice President of Surge Brands.

“This demographic is highly influenced by social media, which is central to Crazy Aaron’s marketing strategy. We will leverage this influence to drive engagement and retail purchase.”

Aaron Muderick, Founder and President at Crazy Aaron’s, added: “The creativity and sensory appeal of Crazy Aaron’s products lends themselves perfectly to other consumer products categories like apparel, toys, food, home décor, and beyond.

“Together with Surge Licensing, we’re excited to bring that same sense of wonder, playfulness, and discovery to new product offerings, deepening fans’ connection to the Crazy Aaron’s experience.”