Surge Brands to helm licensing push for Cookie Dough Bites

Surge Brands has been appointed as the global licensing agent for confectionery brand Cookie Dough Bites.

Surge Brands plans to utilise the flavour profile of Cookie Dough Bites to introduce new products, including frozen and refrigerated foods, protein powders, novelty treats, beverages, beauty and more.

“We are eager to see Cookie Dough Bites extend beyond the candy aisle and into exciting new products that will delight our fans,” said Scott Samet co-Founder of Taste of Nature, Inc. the manufacturer of Cookie Dough Bites.

“With Surge Brands at the helm, we are confident that the licensing program will bring fresh and innovative ways for consumers to enjoy their favourite cookie dough treats.”

Ari Freedman, Vice President of Licensing at Surge Brands, added: “Cookie Dough Bites is an iconic brand with a loyal following and tremendous growth potential.

“We are excited to leverage its widespread appeal and expand it into new categories and retail channels through strategic licensing partnerships. From ice cream and snack foods to merchandise and collectibles, the opportunities for Cookie Dough Bites are endless.”