Surge named global licensing agent for Hellraiser

Park Avenue Entertainment and Clive Barker have appointed Surge Licensing as the exclusive global licensing agent for Clive Barker’s Hellraiser.

Surge will build a worldwide consumer products and retail program based on the first three movies – 1987’s Hellraiser, 1988’s Hellbound: Hellraiser II and 1992’s Hellraiser III: Hell on Earth.

Surge and agency partner Caroline Mickler Licensing will exhibit at Brand Licensing Europe – booth A180 – to meet with potential licensing partners. Surge is seeking partners across multiple categories, including spirits, food and beverage, fragrance, games, collectibles, novelty and more.

Kicking off the new Hellraiser consumer products slate is Trick or Treat Studios – who will create figures, costumes and props – and Fright Rags, on board for apparel and limited-edition collector cards. Products will start rolling out at retail in spring 2025.

“The Hellraiser experience on film is always about taking audiences to places they’d never imagined, where demonic entities stalk those who believe they can outwit the forces of Eternal Darkness,” said Hellraiser creator Clive Barker.

“The scale of the global response to the film continues to grow, as does the hunger audiences have for seeing more of the Cenobites and their infernal judgments. Now, with this epic release of new collectible figures, masks, apparel, games, and more through our licensing partner Surge, Hellraiser’s vast dark mythology is achieving new heights of stylish, classic horror.

“It’s Surge’s passionate commitment to capturing every nuance of the Hellraisers’ mingling of horror and elegance that has made our partnership so rewarding. The creators at Surge are serious collectors, so I believe the marketplace will find an intensity and an authenticity in Surge’s vision which will excite fans and collectors around the world.”

Mark Freedman, President of Surge Licensing, added: “We are thrilled Surge has been appointed the global licensing agency for Hellraiser, a legendary horror brand with massive global recognition and a tremendous fanbase across a broad demographic.

“We see endless opportunities to create unique merchandise featuring renowned Cenobite characters from the franchise and are excited to work with our first two partners, Fright Rags and Trick or Treat Studios to develop a retail program to appeal to Hellraiser’s massive fan community, who have been craving new merchandise for years.”

Lawrence Kuppin, CEO of Park Avenue Entertainment, continued: “We are excited to have partnered with Surge whose decades of licensing experience and many existing relationships will enhance and expand the Hellraiser brand.”