“I like a good scare!”: Warner Bros’ Robert Oberschelp on bringing horror classics like A Nightmare on Elm Street to life in consumer products

We dive into recent horror-inspired launches from Vans, Kylie Cosmetics and Revolution with Robert Oberschelp, SVP, Franchise Management & Marketing, Global Brand Product at Warner Bros. Consumer Products.

Vans readies horror collaborations around It, A Nightmare on Elm Street and The Shining

The Shining shoe uses the poster artwork and has ‘RedRum’ written across the midsole, while the Friday the 13th shoe features Jason’s iconic hockey mask.

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