Wensleydale Creamery launches Wallace & Gromit cheese truckles

“Wensleydale Creamery is our longest-standing Wallace & Gromit licensee, and we’re delighted to continue this fantastic relationship with the launch of these special truckles,” said Laura Burr, Senior Brand Manager at Aardman.

Bramwell Brown’s Rob Leigh-Bramwell and Sarah Clifford Bowles on crafting creative clocks – and what made their Aardman collaboration tick

Rob Leigh-Bramwell and Sarah Clifford Bowles talk us through the development of Bramwell Brown’s new Wallace & Gromit Weather Art Clock.

Barbour to raise funds for Oxfam with limited edition Shaun the Sheep jackets

Each of the 30 jackets will be unique and incorporate Shaun the Sheep inspiration, including faux shearling lined inner, cuffs and full collar.

Sophie Bloomfield and Aardman’s Ben Townsend on cracking collaborations for Wallace & Gromit

Creative consultant Sophie Bloomfield and Aardman’s Licensing Approvals Co-ordinator Ben Townsend on why the brand continues to soar in consumer products.

Tyrrells’ Jane Jones on the crisp brand’s cracking collaboration with Wallace & Gromit

Jane Jones – Marketing Manager for Tyrrells – talks us through development of its recent Wallace & Gromit Wensleydale & Cranberry flavour.

BLE Creative Corner with… Aardman’s Ben Townsend

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Ben Townsend, Licensing Approvals Co-ordinator at Aardman Animations.

Talking Brands: From Stranger Things to Fawlty Towers, brands are embracing the theatre… What other IP is ripe for a stage adaptation?

Aardman’s Molly Van Den Brink, Start Licensing’s Ian Downes and Rainbow Productions’ Simon Foulkes discuss brands treading the boards.

The Sill to host Shaun the Sheep exhibition and art trail this summer

“Shaun the Sheep always feels most at home in the great outdoors, so what better place for him to enjoy this summer than the beautiful Northumberland National Park,” said Molly Van Den Brink, Attractions & Live Experiences Manager at Aardman.

Talking Brands: With Toy Fair season upon us, which untapped toy or game brands could thrive in licensing?

Aardman’s Anthony Garnon, Wow! Stuff’s Richard North, Paper Engine’s Jason McKenzie and Vivid Goliath’s Emma Weber share thoughts on the toys, games and brand brands.

Aardman’s Laura Burr and Matthew Walker on developing Lloyd of the Flies – and building the brand

Creator Matthew Walker joins Aardman’s Senior Brand Manager Laura Burr to chat Lloyd of the Flies.

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