Talking Brands: Introvert or Extravert… Which personality type is more useful for a creative career in licensing?

Do typical traits of introverts and extraverts make one better suited to working as a creative in the licensing industry? We asked figures across the brand extension space for their thoughts.

The magic of brand design at Disneyland Paris

Ben Townsend, Licensing Assistant at Aardman Animations, shares some design highlights from a recent trip to Disneyland Paris.

Merlin Crossingham, Creative Director of Wallace & Gromit, on brands they can work with – and lines they can’t cross

Wallace & Gromit’s Creative Director, Merlin Crossingham, on how he keeps the pair in and out if trouble.

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