Talking Brands: With Toy Fair season upon us, which untapped toy or game brands could thrive in licensing?

Aardman’s Anthony Garnon, Wow! Stuff’s Richard North, Paper Engine’s Jason McKenzie and Vivid Goliath’s Emma Weber share thoughts on the toys, games and brand brands.

Aardman’s Laura Burr and Matthew Walker on developing Lloyd of the Flies – and building the brand

Creator Matthew Walker joins Aardman’s Senior Brand Manager Laura Burr to chat Lloyd of the Flies.

Aardman’s Licensing Approvals Coordinator, Ben Townsend, talks company values – and more

“Am I really being paid to do this?” Aardman’s Ben Townsend on what’s new at the beloved studio.

Carrs teams with Aardman to launch Wallace & Gromit-inspired pasty

“The More Cheese, Ham and Chilli Jam pasty is full of invention just like Wallace, and with his love of cheese and his northern roots, I’m sure he would approve,” said Aardman’s Rachael Peacock.

BLE tips & tricks with… Aardman’s Danny Heffer

With BLE fast approaching, we picked the brains of regular attendees and exhibitors on how to make the most of the show. Up next is Danny Heffer, Creative Lead at Aardman Animations.

Morph’s Epic Art Adventure lands across London

Once the art trail has closed, each of the bespoke Morph sculptures will be auctioned with the aim of raising £500,000 for Whizz-Kidz.

Shaun the Sheep named Natural England’s Countryside Code champion

“It’s great to be working with Natural England on this engaging and informative Countryside Code campaign,” said Rachael Peacock, Senior Brand Manager at Aardman.

Urban Pup marks 30 years of The Wrong Trousers with anniversary edition of Gromit’s raincoat

“As a lifelong fan of the dynamic duo, it was thrilling to be involved with Aardman and to be able to create something to capture the attention and delight of fellow fans,” said Denis Kelly, Managing Director of Urban Pup.

Aardman brings ‘Hide & Sheep’ trail to Leonardslee Lakes & Gardens

“It’s a delightful day out for children to explore this lovely 240-acre estate,” said estate general manager Adam Streeter.

Big Potato teams with Aardman for Obey the Clay party game

“We’ve tried different names, tested over 400 challenges and been through more clay samples than you would believe,” said James Vaughan, Head of Game Development at Big Potato Games.

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