Acamar Films

“This partnership allows us to connect with families in a new and exciting way, bringing Bing’s world to life in a stunning location,” said Kirsty Southgate, Director of Experiential & Promotions at Acamar Films.

“We are thrilled that Bing is part of this initiative with Matalan and the NSPCC which will help make a difference in children’s lives across the UK,” said Katie Rollings, Chief Licensing Officer of Acamar Films.

“With their inspirational experiences and aim to educate new generations about wildlife conservation, Rotterdam Zoo is the perfect place to bring this activation to,” said Kirsty Southgate, Director of Experiential and Promotions at Acamar.

“It’s exciting to know that across spring and into summer, Bing really will be ‘not far away’ for UK families with our first partnership that stretches the entirety of the country,” said Kirsty Southgate, Director of Experiential and Promotions at Acamar Films.

“Millions of Italian families have welcomed Bing into their cherished daily routines, so to see our show lead this incredibly important campaign is fantastic,” said Mikael Shields, CEO at Acamar Films.

“Bing has such a huge potential for growth – I’m delighted to be given the opportunity to lead this talented team,” said Katie.

“Bing – with his enthusiastic approach to the natural world – is a great way to highlight some of the incredible species we share our planet with,” said Dominic Strange, Commercial Director at Chester Zoo.

“Delighting children is the motivation for everything that we do at Acamar Films and it is exhilarating to be opening such an innovative retail experience with British Land,” said Kirsty Southgate, Director of Experiential & Promotions at Acamar Films