Adam Steel

“IMG is a global licensing agency whose reputation and results precede it, and with good reason,” said Fée Heyer, Head of Global Licensing & Partnerships at Devolver Digital.

“With a Roblox video game, an animated series and a range of consumer products already locked in before its official launch, Piñata Smashlings is on track to become the next blockbuster gaming and children’s brand,” said Adam Steel, Senior Director of Licensing at IMG.