Adidas

The Forum Low x The Grinch adidas sneakers come in the Grinch’s signature green and features character graphics.

“By uniting these two iconic brands, we’ve once again pushed the boundaries of boot design to create something truly unique,” said Nick Craggs, General Manager and Senior Vice President at adidas Football.

Apparel from adidas will also be seen being worn by the citizens of Marvel’s New York in the game.

“We wanted to challenge and redefine the traditional concept of a replica jersey and tap into current streetwear trends,” said Sam Handy, Vice President Product and Design, adidas Football.

“College football is back and what better way to celebrate than by giving students and fans the chance to sport their school colours through an iconic shoe like the Rivalry,” said Jeanne Schneider, director of NCAA marketing and licensing at adidas.

“I really believe in the future of fashion and footwear and the intersection of digital and physical,” said FEWOCiOUS.

The range ‘combines the sophisticated codes of Prada with high-performance football technologies unique to adidas’.

Stills from the National Geographic photography archives appear on prints across the 51-piece hiking collection.

The anniversary line-up kicks off with a fresh take on the Campus 80s sneaker.

“This collaboration perfectly captures the adventurous spirit which the Moomins are known and loved for,” said Roleff Kråkström, Managing Director of Moomin Characters.