Adidas

“College football is back and what better way to celebrate than by giving students and fans the chance to sport their school colours through an iconic shoe like the Rivalry,” said Jeanne Schneider, director of NCAA marketing and licensing at adidas.

“I really believe in the future of fashion and footwear and the intersection of digital and physical,” said FEWOCiOUS.

The range ‘combines the sophisticated codes of Prada with high-performance football technologies unique to adidas’.

Stills from the National Geographic photography archives appear on prints across the 51-piece hiking collection.

The anniversary line-up kicks off with a fresh take on the Campus 80s sneaker.

“This collaboration perfectly captures the adventurous spirit which the Moomins are known and loved for,” said Roleff Kråkström, Managing Director of Moomin Characters.

The adidas Originals x Yu-Gi-Oh! Adi2000 sneaker comes with Millennium Item lace jewels, the last piece of Exodia hangtag and a limited co-branded Dark Magician card.

The adidas Originals Bluebird pantone appears on the tongue with a ‘Endorsed by Liam Gallagher’ graphic.

The white kits will never be commercially available and will only be awarded to individuals who are making a positive difference in the community.

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