Anne Bradford

“We’re thrilled to be working with a brand whose positive values, unique approach and appealing design have struck such a chord with kids and parents across so many markets,” said Anne Bradford, Director at Poetic Brands.

“We’re thrilled to be partnering with Poetic and Tesco to bring these wonderful t-shirts to fans all over England during the most important event in world football,” said Michael Gottlieb, Founder of Sunny Side Up.

“The twenty-somethings who grew up with the brand, are now the fashion forward ASOS customer, so the collaboration has the perfect synergy,” said Anne Bradford, Commercial Director of Poetic Brands.

“A sporting event with such heritage offers a wealth of creative assets to design a striking and hugely wearable collection,” said Poetic Brands’ Anne Bradford.