Art
The Brand Radar: Rampley & Co, The Ashmolean Museum and story-led licensing in the heritage sector
Start Licensing’s Ian Downes looks at how Rampley & Co’s new line of Ashmolean pocket squares highlights the heritage sector’s appetite to tell their stories through trend-led collaborations.
Tommy Hilfiger debuts Miffy collaboration
The design of the collection has a ‘playful-meets-preppy’ style.
“We always make the character the star”: Paula Ford on Hype’s approach to developing licensed greetings cards
Paula Ford, Creative Director at Hype, on why simplicity is the key when it comes to licensed card design.
The Brand Radar: The Snowman, Winkworth Arboretum and fresh approaches to ‘live licensing’
Start Licensing’s Ian Downes looks at the world of experiential brand extensions, from art trails and charity walks to light shows and concerts.
Louisa Skevington on the RSPB’s sustainability-focused approach to licensing
Louisa Skevington – Product Licensing Manager at RPSB – talks us through recent launches from Half Moon Bay and Moorcroft.
The London Studio founder, Soula Zavacopoulos, discusses creativity – and The Art of Drag
Agent and designer Zoula Zavacopoulos reveals how Drag and Dragons shape The London Studio
Cryptozoic Entertainment launches second games collaboration with artist Steven Rhodes
“Cryptozoic has done a phenomenal job of capturing the retro vibe and warped humour of my artwork to produce such a fun and collectible set of high quality games,” said Rhodes.
The Brand Radar: Fandom takes centre stage as licensed – and unofficial – ranges fly at MCM Comic Con
Start Licensing’s Ian Downes looks at how a show-specific approach might be the way forward for brands looking to tackle ‘unofficial’ product at MCM Comic Con.
From playing cards to greeting cards: Artist Steve Mort-Hill discusses the development of Carte Blanche’s Tatty Teddy
Steve Mort-Hill – Principal Artist at Carte Blanche – on the design behind the Me to You brand.
Fabergé to debut 007 Egg in 2023
The design of the James Bond egg will boast the most technically advanced opening mechanism that Fabergé has ever produced.