Art
The Brand Radar: The Snowman, Winkworth Arboretum and fresh approaches to ‘live licensing’
Start Licensing’s Ian Downes looks at the world of experiential brand extensions, from art trails and charity walks to light shows and concerts.
Louisa Skevington on the RSPB’s sustainability-focused approach to licensing
Louisa Skevington – Product Licensing Manager at RPSB – talks us through recent launches from Half Moon Bay and Moorcroft.
The London Studio founder, Soula Zavacopoulos, discusses creativity – and The Art of Drag
Agent and designer Zoula Zavacopoulos reveals how Drag and Dragons shape The London Studio
Cryptozoic Entertainment launches second games collaboration with artist Steven Rhodes
“Cryptozoic has done a phenomenal job of capturing the retro vibe and warped humour of my artwork to produce such a fun and collectible set of high quality games,” said Rhodes.
The Brand Radar: Fandom takes centre stage as licensed – and unofficial – ranges fly at MCM Comic Con
Start Licensing’s Ian Downes looks at how a show-specific approach might be the way forward for brands looking to tackle ‘unofficial’ product at MCM Comic Con.
From playing cards to greeting cards: Artist Steve Mort-Hill discusses the development of Carte Blanche’s Tatty Teddy
Steve Mort-Hill – Principal Artist at Carte Blanche – on the design behind the Me to You brand.
Fabergé to debut 007 Egg in 2023
The design of the James Bond egg will boast the most technically advanced opening mechanism that Fabergé has ever produced.
The Brand Radar: HomeLess Made and the importance of products with purpose
Start Licensing’s Ian Downes takes a look at HomeLess Made, a company whose greetings cards, tees and badges showcases artwork from creatives that have experience of homelessness or a mental health condition.
WildBrain CPLG’s Michael Ogunseitan on creativity, innovation and asking “What if?”
Michael Ogunseitan – Creative Services Director at WildBrain CPLG – on disruption, creative constraints and the teacher that set him on the path to design.
The Brand Radar: Museum Selection and the benefits of a design-led approach to heritage licensing
With Museum Selection turning 20 this year, Start Licensing’s Ian Downes looks at how the retailer is a good example of how to succeed through a laser-like focus on product, design and presentation.