ARTiSTORY to helm licensing push for Madrid’s Thyssen-Bornemisza National Museum

“For the Museo Nacional Thyssen-Bornemisza, this partnership represents the chance to make its great masterpieces internationally known beyond its own walls and galleries,” said Ana Cela, Head of the Museo Thyssen’s Book and Giftshop.

ISSHO46’s Romario Lai on celebrating HK Tramways with a Pantone Hong Kong range

ISSHO46 director Romario Lai discusses how traditional craftsmanship, sustainability and a focus on authenticity has fuelled the firm’s latest Pantone collaboration.

Brands Untapped 100 to celebrate product developers, designers, creative leaders and studios working in licensing

The inaugural Brands Untapped 100 publication – a global list of 100 figures that have done exceptional work across the past year – will debut at BLE 2022.

Silhouettes and slogans to be design focus of Poetic Brands’ Tour de France apparel

“A sporting event with such heritage offers a wealth of creative assets to design a striking and hugely wearable collection,” said Poetic Brands’ Anne Bradford.

Asgard Media’s Robyn Cowling on why successful licensing should be a two-way street and not a cul-de-sac

Start Licensing’s Ian Downes talks with Robyn Cowling – Head of Strategic Partnerships at Asgard Media – about how best to bring new companies into licensing.

Marvel’s second Fortnite comic to land in June

Each first print issue of the five-part mini-series, Fortnite x Marvel: Zero War, will contain a code to unlock a bonus digital cosmetic in Fortnite.

BMW teams with Jeff Koons for limited edition M850i xDrive Gran Coupé

“Never before in the history of our company has a BMW been created with such an extensive design effort as The 8 X Jeff Koons,” said Oliver Zipse, Chairman of the Board of Management of BMW.

Perfetti Van Melle’s Mar Gili on how art, design and the element of surprise fuel brand extensions for Chupa Chups

Mar Gili – Design Coordinator at Perfetti Van Melle – talks us through collaborations with artists and designers that have propelled Chupa Chups into areas like fashion, food and even scooters…

Alicia Chen takes us inside ARTiSTORY’s artist collaborations initiative

Alicia Chen – Country Manager of ARTiSTORY’s Singapore Office and head of the artists programme – tells us about bringing artists and museums together for exciting licensing opportunities.

The Brand Radar: How exhibitions can power licensing activity

Start Licensing’s Ian Downes looks at how exhibitions like Bob Marley: One Love, Amy: Beyond the Stage and Pissarro: Father of Impressionism have the power to fuel exciting brand extensions.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.