Josh Romm – Head of Global Licensing and Partnerships at The Met – on community, culture and creativity
We catch up with The Met’s Josh Romm to discuss recent launches with Pacsum and Dr. Martens – and find out what he feels is the key to successful creative collaborations.
The Brand Radar: From The Repair Shop: The Christmas Doll to The BBC Puzzle Book, a look at the creativity of licensed publishing
Inspired by the Booksellers Association’s Christmas Books catalogue, Start Licensing’s Ian Downes puts licensed publishing in the spotlight.
Our top 10 most read articles of 2022
Our chat with CAA Brand Management’s Ellie Parry about being hands-on with brands was our most read interview of the year.
Stuff We Loved 2022: What are the industry’s favourite licensed launches of 2022?
We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!
GUESS to launch Corto Maltese menswear collection in 2023
“Corto Maltese was chosen for this capsule because he reflects the alluring and adventurous spirit of GUESS,” said Paul Marciano, Chief Creative Officer of GUESS.
The Brand Radar: Rampley & Co, The Ashmolean Museum and story-led licensing in the heritage sector
Start Licensing’s Ian Downes looks at how Rampley & Co’s new line of Ashmolean pocket squares highlights the heritage sector’s appetite to tell their stories through trend-led collaborations.
Tommy Hilfiger debuts Miffy collaboration
The design of the collection has a ‘playful-meets-preppy’ style.
“We always make the character the star”: Paula Ford on Hype’s approach to developing licensed greetings cards
Paula Ford, Creative Director at Hype, on why simplicity is the key when it comes to licensed card design.
The Brand Radar: The Snowman, Winkworth Arboretum and fresh approaches to ‘live licensing’
Start Licensing’s Ian Downes looks at the world of experiential brand extensions, from art trails and charity walks to light shows and concerts.
Louisa Skevington on the RSPB’s sustainability-focused approach to licensing
Louisa Skevington – Product Licensing Manager at RPSB – talks us through recent launches from Half Moon Bay and Moorcroft.