Asembl

“What a fun way to shake up the flavoured milk category,” said Asembl MD Justin Watson.

Asembl MD Justin Watson discusses design, trends and bringing new licensees into licensing.

“We are excited about the crunchy experience that Kinrise Poppin have created with our iconic Chupa Chups flavours for the first time in the Australian market,” said Perfetti Van Melle Area Licensing Manager, Marta Ballesteros.

“Our clever baking team has been working behind the scenes and developed two more ways for Australians to enjoy their much-loved Golden Gaytime flavours,” said Green’s Head of Marketing & Innovation, Peta Allsopp.

“We wanted to pay homage to the original Streets artwork and capture some delicious summer colours that play back to Banana Paddle Pop, Bubble O’Bill and Splice,” said Volley Content and Marketing Manager, Anna Geason.

“Loved in Australia, the iconic taste of Pauls Custard works perfectly with Chupa Chups’ Strawberry & Cream, one of the most iconic flavours of all time,” said Asembl Managing Director, Justin Watson.

“Since its ideation phase, we knew we wanted to get the fragrances smelling reminiscent of the Chupa Chups favourite flavours,” said Frostbland Brand Manager Bruna Baeta.

Bubble O’Bill, Golden Gaytime, Rainbow Paddle Pop and Splice are the focus of a new range of candles, fragrant oils, tealights and melts.

“It is the first time Weis has been outside of the freezer and what better place for these iconic flavours to land than in the muesli bar aisle as part of a partnership with Bounce,” said Asembl MD Justin Watson.

Asembl MD Justin Watson discusses his licensing education, the Australian market and Violet Crumble cakes.