ASPIRE

“The scope of these deals highlights the global surge in popularity for motorsport brands, and especially a strong appetite amongst consumers to celebrate the F1 season,” said Victoria Whellans, Commercial Director at ASPIRE.

“We’ll look to leverage the legacy of these iconic institutions to tell their stories and engage consumers through creative collaborations and products,” said Victoria Whellans, Commercial Director at ASPIRE by WildBrain CPLG.

“It’s only natural that we would create a cocktail recipe book and we are excited to be taking the brand beyond the bottle with Quadrille,” said Absolut Chief Creative Officer, Tad Greenough.

Asia Kingston’s line of Alfa Romeo F1 Team ORLEN-branded e-bikes and e-scooters will debut at CES 2023 in January.

“The launch of ASPIRE underlines our commitment to delivering dedicated, best-in-class global partnerships to harness the huge opportunities we see in the growing Corporate and Lifestyle sector,” said Victoria Whellans, Commercial Director at ASPIRE.