Mattel teams with Cloudco for Barbie Cutie Reveal Care Bears Series

“Fans will love discovering and collecting all the surprises in this adorable series,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment.

Mattel’s Barbie: A Cultural Icon exhibition lands in Italy

“We look forward to collaborating with more incredible partners across Europe to share this unique format and connect with fans in new and meaningful ways,” said Ruth Henriquez, Head of Licensing, Publishing and LBE at Mattel.

HMD launches Barbie flip phone

“This phone encourages you to ditch your smartphone in times when you just want less browsing and more fun, all with the help of a true cultural icon: Barbie,” said Lars Silberbauer, Global Chief Marketing Officer at HMD.

The Brand Radar: Barbie, The Design Museum and the power of exhibitions

Start Licensing’s Ian Downes reports back on a visit to the Design Museum’s Barbie exhibition, and why it’s an encouraging experience for brand owners, licensees and designers alike.

Design Museum opens Barbie: The Exhibition

“The exhibition explores 65 years of a design icon,” said exhibition curator Danielle Thom.

Kraft Heinz teams with Mattel for pink ‘Barbiecue Sauce’

The sauce has been created to celebrate the 65th anniversary of Barbie.

Mattel teams with HMD for Barbie Flip Phone

“At the heart of Mattel is design and innovation, and this latest collaboration is another step forward in that direction,” said Ruth Henriquez, Head of Consumer Products, Publishing, and LBE at Mattel EMEA.

Mariah Carey gets the Barbie treatment

“It’s a once in a lifetime dream to have my own Barbie,” said Carey.

Ted Lasso gets the Barbie treatment

Ted, Keeley and Rebecca star in the line-up, with each doll designed by Mattel’s Suim Noh.

London’s Design Museum to launch Barbie exhibition in July 2024

“We look forward to displaying a whole range of eye-catching objects – some familiar, but many never seen before – to showcase the evolution of design across the decades of Barbie’s world,” said Design Museum CEO Tim Marlow.

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