Barbie

The sauce has been created to celebrate the 65th anniversary of Barbie.

“At the heart of Mattel is design and innovation, and this latest collaboration is another step forward in that direction,” said Ruth Henriquez, Head of Consumer Products, Publishing, and LBE at Mattel EMEA.

“It’s a once in a lifetime dream to have my own Barbie,” said Carey.

Ted, Keeley and Rebecca star in the line-up, with each doll designed by Mattel’s Suim Noh.

“We look forward to displaying a whole range of eye-catching objects – some familiar, but many never seen before – to showcase the evolution of design across the decades of Barbie’s world,” said Design Museum CEO Tim Marlow.

Ruth Henriquez – Head of Consumer Products EMEA at Mattel – discusses why footwear remains an exciting canvas for creative collaborations.

The team at Superga on how diving into the Barbie archives helped inform its latest collaboration.

“Mattel Adventure Park is an amazing opportunity to bring our beloved brands to life,” said Julie Freeland, Senior Director of Global Location Based Entertainment at Mattel.

“Barbie You Can Be Anything: The Experience will serve as another example of Barbie’s commitment to inspiring the limitless potential in us all,” said Julie Freeland, Senior Director of Location Based Entertainment at Mattel.

The activation at The Corner Shop at Selfridges spans a fashion exhibition, merchandise and Barbie-inspired hair and nail services.