BBC Earth

Nick Meikle, Executive Creative Director at BBC Studios, on the time was right to refresh the look of BBC Earth.

“We wanted to elevate the heritage of the circular device within the current brand, to give it real purpose and dimension,” said BBC Studios’ Executive Creative Director, Nick Meikle.

“The BBC Earth apparel line was launched with the goal of making it easier and more convenient for consumers to experience eco-friendly values,” said Cowell Fashion chairman Lee Soon-seop.