BBC Studios

“Bluey is a cherished character that embodies joy, imagination, and family fun — values that resonate deeply with Build-A-Bear,” said Sharon Price John, President and CEO of Build-A-Bear Workshop.

“As Bluey fandom continues to soar, we look forward to bringing even more Bluey stories inspired by the beloved TV show to families,” said Jan Paterson, Director of Book and Audio Publishing at BBC Studios.

Ceefax, Tomorrow’s World, Live & Kicking… We sit down with BBC Studios’ David Wilson-Nunn to discuss diving into the archive for the new BBC Playback style guide.

“BBC Studios are unlocking the archive to some of the BBC’s most memorable broadcasting design moments,” said Andrew Carley, Director of Licensing for UK/EMEA/Asia at BBC Studios.

“This is our largest deal with Ty to date, underscoring the immense appeal of the hit TV series Bluey and its heartwarming characters,” said Julie Kekwick, Head of Licensing for BBC Studios UK & EMEA.

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is David Wilson-Nunn, Creative Director at BBC Studios.

The first two Bluey albums – Bluey: The Album and Bluey: Dance Mode! –have racked up more than half a billion combined streams.

“Having two distinct global teams for Consumer Products and Licensing will allow us to drive a global approach for our activities and maximise growth for our key brands,” said Nicki Sheard, CEO of Brands & Licensing at BBC Studios.

“With its broad, multi-generational appeal, Bluey is the perfect property to bring newness and innovation to the gifting category,” said Emma Coote, Brands and Licensing Director at Beams International.

“I’m delighted to be joining the teams at BBC Studios and to combine my love and experience in TV with my gaming expertise,” said Mello.