BBC Studios

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“We’re delighted to be working with Magic Light Pictures who have a formidable reputation in the global animation industry,” said Managing Director of BBC Studios Kids & Family, Cecilia Persson.

“This collection is a must-have for Bluey fans and retailers,” said Simon Prest, Sales Director at Orchard Toys.

“It’s been a long time coming and we believe that this partnership is a match made in heaven for younger builders and families alike,” said Michaela Edgerley Stovicek, Head of Preschool at the LEGO Group.

“I want this to be an experiential event for the whole family to enjoy together,” said Bluey creator Joe Brumm.

“The collection captures exactly what makes Gavin & Stacey so well loved and has something there for everyone this Christmas and beyond,” said Andrew Carley, Director of Consumer Products for the UK, EMEA, and Asia at BBC Studios.

“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.

The new content sees Australian comic Adam Hills read Christmas Eve with Verandah Santa, while Olympic swimmer Ian Thorpe narrates Christmas Swim.

“We’re thrilled to bring Top Gear into The Sandbox – it offers us a fantastic opportunity to reimagine the world of Top Gear for a new digital audience,” said Stephen Davies, SVP Global Licensing at BBC Studios.

“Bluey is a cherished character that embodies joy, imagination, and family fun — values that resonate deeply with Build-A-Bear,” said Sharon Price John, President and CEO of Build-A-Bear Workshop.