BBC Studios

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is David Wilson-Nunn, Creative Director at BBC Studios.

The first two Bluey albums – Bluey: The Album and Bluey: Dance Mode! –have racked up more than half a billion combined streams.

“Having two distinct global teams for Consumer Products and Licensing will allow us to drive a global approach for our activities and maximise growth for our key brands,” said Nicki Sheard, CEO of Brands & Licensing at BBC Studios.

“With its broad, multi-generational appeal, Bluey is the perfect property to bring newness and innovation to the gifting category,” said Emma Coote, Brands and Licensing Director at Beams International.

“I’m delighted to be joining the teams at BBC Studios and to combine my love and experience in TV with my gaming expertise,” said Mello.

How do you bring Bluey to life as a hotel stay? Natasha Spence, Head of Attractions at BBC Studios, and Jonathan Lewis, Global IP Licensing Director at Merlin Entertainments, talk us through the brand’s captivating bedrooms at CBeebies Land Hotel.

The company has detailed an expansive slate of deal renewals and fresh partnerships for Bluey.

“Moose’s translation of the Bluey brand is best-in-class,” said Andrew Carley, Director of Global Licensing at BBC Studios.

Inside Inside No. 9 – the stage show! With Jeff Parker and Chad Wang from BBC Studios…

Menu offerings include Bandit and Chilli’s Chicken Soup and Bingo’s “Not Too Spicy” Takeway Salmon.