Ben Kelly

Talking Brands
Ben Kelly, Sam Susz, Carrie Hickman, Ian Downes, Chris Workman, Dumb Ways to Die

Talking Brands: Dumb Ways to Die has plush, games, apparel… What other public safety campaigns could have a life in consumer products?

The Ashmolean Museum’s Carrie Hickman, Start Licensing’s Ian Downes and The Gift Association’s Chris Workman share their picks for campaigns that could have a life in licensing.

Interview
PlaySide Studios, Ben Kelly, Dumb Ways to Die

From safety campaign to entertainment brand: PlaySide Studios’ Ben Kelly on 10 years of Dumb Ways to Die

Ben Kelly – GM of Dumb Ways at PlaySide Studios ­– discusses bringing the brand into board games with Spin Master.

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