Bird & Blend

“Bringing together two UK icons — tea and our beloved characters — this collaboration feels like a perfect match,” said Silvia Figini, Chief Operating Officer Sanrio (EMEA, India and Oceania) and Mr. Men (Worldwide).

Krisi Smith lifts the lid off the teapot and tells us what makes a brand right for Bird & Blend.

“It was lots of fun and actually quite nostalgic for me turning my beloved childhood sweets into flavourful fun teas,” said Bird & Blend Co-Founder Krisi Smith.