Bluey

“This partnership is a natural fit, as fans know baked beans are joyfully featured in favourite episodes like ‘Grannies’ and ‘Fancy Restaurant’,” said Suzy Raia, SVP Global Consumer Products at BBC Studios.

“The outstanding book sales are a testament to the deep affection fans have for the brand,” said Jan Paterson, Director of Book and Audio Publishing at BBC Studios.

“We can’t wait for more fans and families to experience the joy of seeing Bluey’s Big Play live on stage in a few months,” said Natasha Spence, Events Director, Live Entertainment at BBC Studios.

“A Sesame Street-Bluey collaboration is the perfect way to provide entertaining and engaging content to fans of both popular series,” said Jenny Gioia, VP of Content and Programming at Sesame Workshop.

“We are very pleased about this exciting collaboration,” said Drazen Pehar, Head of Brands & Licensing at DEICHMANN SE.

“These new launches ensure that Bluey fans can experience the beloved brand beyond the screen in ways that are fun, practical, and accessible,” said Anita Majhu, Head of Licensing for Softlines at BBC Studios.

“When BBC Studios approached us about this partnership, it was a no-brainer,” said Isaac Larian, Founder and CEO of MGA Entertainment.

“By bringing the beloved character Bluey into the digital world of LEGO play, children can now explore Bluey’s adventures through fun and engaging content,” said Emmet O’Neill, Chief Executive of StoryToys.

“Bluey is the first IP to be developed into both LEGO 4+ and LEGO DUPLO ranges, which is a testament to the show’s cross-generational appeal,” said Suzy Lee Raia, SVP of Global Consumer Products at BBC Studios.

“We are excited to expand our partnership with TV Tokyo to bring the global hit series Bluey into more Japanese homes – and to work alongside our dedicated agency Phoenixx Inc. to introduce more consumer products locally,” said Sophia Spinelli, VP Brands & Marketing at BBC Studios Asia.