Bluey

“I want this to be an experiential event for the whole family to enjoy together,” said Bluey creator Joe Brumm.

“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.

The new content sees Australian comic Adam Hills read Christmas Eve with Verandah Santa, while Olympic swimmer Ian Thorpe narrates Christmas Swim.

“Bluey is a cherished character that embodies joy, imagination, and family fun — values that resonate deeply with Build-A-Bear,” said Sharon Price John, President and CEO of Build-A-Bear Workshop.

“As Bluey fandom continues to soar, we look forward to bringing even more Bluey stories inspired by the beloved TV show to families,” said Jan Paterson, Director of Book and Audio Publishing at BBC Studios.

“We’re adding the Moose wow to the building playset category” said John Coyne, Chief Brand Officer at Moose Toys.

“The excitement for Bluey x CAMP has been extraordinary and we are planning for the most spectacular holiday season yet at our 5th Avenue store,” said Jenica Myszkowski, CAMP’s CEO.

From milkshake and BBQ packs to mugs and more: Emma Coote on the new Bluey gifts by Beams

The first two Bluey albums – Bluey: The Album and Bluey: Dance Mode! –have racked up more than half a billion combined streams.

“With its broad, multi-generational appeal, Bluey is the perfect property to bring newness and innovation to the gifting category,” said Emma Coote, Brands and Licensing Director at Beams International.