Born Licensing

Alice O’Brien, Head of Global Commercial Partnerships at the Roald Dahl Story Company, and David Born, CEO at Born Licensing and Born to License, discuss putting authenticity at the heart of the festive Sainsbury’s ad.

The collection consists of a soft pink Glinda-inspired rose and an emerald green Elphaba-inspired rose.

“Christmas is the most competitive period for British advertisers and licensing a generationally adored character like the BFG is a sure-fire way to capture attention,” said David Born, Founder and CEO of Born Licensing.

“Our Born to License business is growing quickly and Alyssa has the experience, leadership skills and entrepreneurial spirit we need to scale higher,” said David Born, Founder and CEO of Born Licensing.

Benjamin Hogue – Owner of Bandou – discusses working with Born to License to explore branded versions of the firm’s award-winning kids’ headphones.

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Jenna Chalkley, Head of Product Development at Born to License.

Born to License CEO David Born talks us through the origins of the agency – and what types of licensees he wants to work with.

David Born – CEO of Born Licensing – reflects on 10 years of bringing brands and ad agencies together for creative, effective campaigns.

“I’m eager to ignite licensee inspiration with my passion for brands and licensed products, guiding them on their journey,” said Chalkley.

Studio Griggs’ Stephanie Griggs, Skew’s Oliver Dyer, Born Licensing’s David Born and Louis Kennedy’s Tracey Richardson share their saucy suggestions.