Born Licensing Archives - Page 2 of 2 - Brands Untapped

Feature

Jean Gauvin, Ubisoft, Stephanie Griggs, Griggs Studio, Paula Rich, Dot Dash Design, Ben Cox, Fraktal, Oliver Dyer, Skew, Anita Castellar, FanGirl, Ian Downes, Start Licensing, Sophie Bloomfield, David Born, Born Licensing, Tim Collins, Will Stewart, The Point 1888,  Rob Hutchins, Susan Bolsover, Lightbulb Licensing

Stuff We Loved: What are the industry’s favourite licensed launches of 2023?

We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!

News

David Born, Born Licensing, The AA, Street Fighter, Lucas Peon, The Gate, Video Games

Born Licensing brings Street Fighter and The AA together for new campaign

“Incorporating a popular franchise like Street Fighter into a campaign allows brands to tap into a high level of pre-awareness as there is an existing fanbase who already love the IP,” said David Born, Founder and CEO of Born Licensing.

Interview

David Born, Born Licensing, Elf

As Asda brings Elf to their TV ads, Born Licensing’s David Born discusses the complexity of making it happen

David Born on bringing Buddy the Elf to Asda ads… And seasonal joy to TV viewers everywhere!

Interview

David Born, Born Licensing

From He-Man and Bumblebee to Action Man and RoboCop… David Born lifts the lid on the power of characters

Born Licensing’s David Born on why He-Man has the power to sell… And why licensing characters needn’t be tough.

Sign Up

Enter your details to receive Brands Untapped updates & news.