LEGO teams with Hasbro to launch LEGO Transformers Optimus Prime

“It’s been a wonderful and challenging task to bring Optimus Prime to life using LEGO bricks, especially making sure that he can shift modes without disassembly,” said Senior Designer at LEGO, Joseph Patrick Kyde.

Champion debuts limited-edition Hasbro Gaming apparel collection

The range spans hoodies, joggers, tees and footwear based on Monopoly, Twister, Scrabble and Candy Land.

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