Hasbro’s Cat O’Brien talks innovation, 2024 highlights and vault brand plans

Cat O’Brien – Director of UK Licensing Consumer Products at Hasbro – discusses PEPPA PIG highlights, MONOPOLY plans and the power of nostalgia.

Hasbro’s Cat O’Brien on the purpose that propels the PEPPA PIG brand

Cat O’Brien – Director of UK Licensing Consumer Products at Hasbro – details the collaborations that showcase how creative licensees can be with PEPPA PIG.

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