Caterpillar Archives - Brands Untapped

Interview

Kenny Beaupre, Lesley Godby, Caterpillar

From catwalks to construction sites: Caterpillar’s Kenny Beaupre and Lesley Godby on the team’s strategic approach to brand extensions

Caterpillar’s Kenny Beaupre and Lesley Godby shed light on how the B2B brand has made the successful leap into consumer products.

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