“The diversity and originality of the RHS artwork and style guides – combined with our own creative expertise – has resulted in a truly beautiful collection of home textiles,” said Illana Middleton, Brands Manager at Turner Bianca.
“The home fragrance category is a very important one for the RHS,” said Cathy Snow, Licensing Manager at RHS.
“The fine quality and stunning fabrics that lie at the heart of Sofas & Stuff’s work have yet again taken inspiration from RHS Lindley Collections art to extraordinary effect,” said RHS Licensing Manager Cathy Snow.
The new set of prints are based on designs from the RHS children’s style guide and can be used for decorating children’s bedrooms and play areas.
The new range features plant, vegetable and insect prints, with swing tags designed in the shape of flowerpots.
“Sitting Spiritually’s newest RHS-inspired and endorsed bench manages once again to surprise and delight,” said RHS Licensing Manager Cathy Snow.
We caught up with Cathy Snow, Licensing Manager at the RHS, to find out more about the firm’s approach to brand extensions.