Celebrity

James Wallis, Jude Coram and Ben Townsend share their picks of brands ripe for the TCG treatment.

“Shaq’s Garage is a unique brand that was inspired by Shaquille O’Neal’s real-life love of cars, with a mission to engage and inspire kids of all ages around the world,” said Lloyd Mintz, SVP of Global Consumer Products at Genius Brands.

Fans of The Prisoner aren’t young in age or huge in number… But what might they want to buy?

The publication, celebrating designers, studios and creative leaders within licensing, launches on October 4th at this year’s Brand Licensing Europe show.

“We’re delighted to join forces with HarperCollins and help bring some legendary children’s stories to life,” said Katie Wilkinson, Head of Publishing and Operations at The Point.1888.

The Scrabble Crown was constructed over 153 hours, with jewels, crystals and gold beading complementing 319 Scrabble tiles.

“We are delighted to be working in collaboration with Gin In A Tin, who have created a classic product to mark such a magnificent event this year,” said Emma Saunders, Senior Licensing Manager at Historic Royal Palaces.

“The record number of entries for the B&LLAs 2023 underlines just how much the brand and lifestyle licensing business has grown and matured,” said Ian Hyder, CEO of Max Publishing.

The study also found that UK children today are goal driven, with 8% aspiring to fame and 21% wanting to change the world for the better.

Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.