“The scope of these deals highlights the global surge in popularity for motorsport brands, and especially a strong appetite amongst consumers to celebrate the F1 season,” said Victoria Whellans, Commercial Director at ASPIRE.
“The opportunity to bring three of the 20th century’s greatest cultural icons to this extensive range of leisure apparel doesn’t come often,” said Elliott Matthews, Managing Director of Poetic Brands.
Or pick up a physical copy at BLE from the Brands Untapped booth at E174
WildBrain CPLG’s ASPIRE division welcomes Columbia University and University of Cambridge to its portfolio
“We’ll look to leverage the legacy of these iconic institutions to tell their stories and engage consumers through creative collaborations and products,” said Victoria Whellans, Commercial Director at ASPIRE by WildBrain CPLG.
Licensed toys feature throughout other categories too, with nominees including Wow! Stuff’s Jurassic Park Real FX Baby T-Rex, Jazwares’ Pokémon Squishmallows and Funko Games’ Disney Animated.
Robyn Cowling, Brand Director for Rocky Horror Show at Golden Goose, discusses bringing the brand into sectors like beauty, bath and board games.
“Kylie truly embodies everything Bratz has stood for since its inception 22 years ago – from being disruptive and rebellious to energetic and expressive,” said Bratz Creative Director Jasmin Larian.
The deadline for nominations is Friday, July 28th.
The bottles feature Maya Jama’s signature phrases ‘Cling Cling, My Honeys’ and ‘You’re a Limited Edition, My Love’.
There’s one month left to get your nominations in for the 2023 Edition of the Brands Untapped 100 – a publication celebrating designers, studios and creative leaders and that have done great work in the licensing industry over the past 12 months.